Eastpak Advent Calendar
For a store, standing out in a busy shopping street in major European city is hard as it is. Christmas time on busy Carnaby Street, London, makes the task seem daunting. Eastpak wanted a fun, engaging window display to draw attention to the Christmas celebrations in their Flagship store.
Store Window Display
Of all things Christmassy, advent calendars are special. They buld up the excitement, cheer and joy to this wonderfull time of year.
The advent calendar formed the basis for Eastpak's window display. Each day, a square on the calendar was opened to reveal an image, for Eastpak, the chosen images were bags from their Fall/Winter line.
QR code mechanic
An Eastpak-branded QR code was created and placed on the window display, in-store poster and flyers, handed out by an Eastpak promo team. When passers-by scanned the code, they were lead to the Eastpak advent mobile site.
Promotional Mobile site
On the mobile site, visitors would see an image of a bag. If the image on screen was the same as the image shown on that particul day of the advent calender they would win the VIP pass, good for a discount and an Eastpak gift with every purchase.
