Deus Ex Machina, Benelux
Right from its introduction on the Dutch market, Deus Ex Machina made a great imperssion. Deus is more than just fashion, it’s a freestyling, laid back lifestyle brand. Its followers are free spirits who enjoy their motorcycles, surfboards and fixed gear bikes.
Print Advertising
To portray this attitude, multiple ads have run in Dutch fashion and lifestyle magazines, containing images of what Deus-followers love to do most: Being themselves.
Look Books
A fashion brand is nothing without clothing. Every season, a new look book appears. Apart from the t-shirts, caps, sweaters, trousers and so on, the pages are littered with lifestyle shots to personify the brand, to show what they’re about and to tell the brand’s message: Do what you want to do and love doing so.
Fall Winter '12 Look Book
Summer '12 Mood Book
Window dressing
Besides free spirited and laid back, Deus Ex Machina are a dedicated bunch with an eye for detail.
Wherever the apparel is sold, Deus Ex Machina takes care of the shop owners, supplying them with in-store merchandising, window dressing and installations.